Does changing a WordPress theme affect SEO?

Changing your WordPress theme can affect SEO — but usually through side effects, not the theme itself: page speed, heading structure, schema, internal links and whether URLs stay the same. Keep those intact and rankings hold.

Switch safely

Benchmark Core Web Vitals before and after, preserve URL structure (301 anything that must change), keep your heading hierarchy and structured data, and re-check internal links. Then watch Search Console for regressions. Stability protects the equity your backlinks earned.

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