Features

From ad spend to collected revenue

One tool connecting your ads, your calls and your sales. Here's what it does, concretely.

01 · Spot

Real ROAS on collected sales

Meta spend is matched with your collected sales, per campaign and per market. ROAS, CAC, net margin and targets recompute on their own — weekly and monthly, to the cent with Ads Manager.

  • Real ROAS (not declared conversions)
  • CAC, net margin & margin %
  • Monthly targets per market
  • Auto-recompute (cancellations remove themselves)
02 · Call

Built-in closing softphone

Telephony lives inside the CRM (WebRTC). Your closers receive and place calls without switching tabs; inbound routes to the right closer; the lead status advances on its own based on the outcome.

  • Inbound/outbound + click-to-call & SMS
  • Smart routing to the assigned closer
  • Auto lead status after the call
  • Recordings + stats (answer rate, durations)
03 · Close

A pipeline that fits your business

Fennec is a real CRM: a fully customizable pipeline whose stages you configure to fit your activity (real estate, coaching, agency, services, B2B…). Lead ingestion (Meta Lead Ads, forms, Make), dedup, auto-advancing statuses, follow-ups and sequences in business hours.

  • Pipeline stages configurable per business
  • Multiple pipelines, rules & automations per stage
  • Statuses that advance on their own
  • Kanban + bottleneck & stale-deal detection
04 · Your team

Branded mobile app for closers

A branded mobile app for your closers: assigned leads in their pocket, click-to-call, field tracking. Siloed multi-market and 9 roles to run several countries or teams from one instance.

  • Branded app (white label possible)
  • Siloed multi-market · 9 roles
  • Stripe webhooks & WhatsApp notifications
  • Your instance, your data

See it run on your pipeline

We connect your ads and telephony in 15 minutes, and your real ROAS shows live.

Book a demo →